Identifying the congruence among the presumed, communicated and perceived brand positioning strategies of Indian automobile brands
By: Saloni Pawan Diwan and B. S. Bodla
Open Access
|Nov 2019DOI: https://doi.org/10.4038/jbs.v6i1.40 | Journal eISSN: 2362-0269
Language: English
Page range: 22 - 40
Published on: Nov 13, 2019
Published by: Faculty of Management Studies and Commerce, University of Jaffna
In partnership with: Paradigm Publishing Services
© 2019 Saloni Pawan Diwan, B. S. Bodla, published by Faculty of Management Studies and Commerce, University of Jaffna
This work is licensed under the Creative Commons License.