Determinants of E-Recruitment Adoption: Insights from Undergraduate Job Seekers in Sri Lanka

The rise of internet technology has transformed human resource management, with many organizations shifting from traditional recruitment methods to e-recruitment. This study investigates the factors influencing job seekers’ intention to use e-recruitment among final-year Management and Commerce undergraduates at the University of Jaffna. A quantitative research design was employed, collecting data from 201 students via a self-administered questionnaire. The proposed research model was tested using regression techniques. Findings reveal that perceived ease of use, perceived usefulness, and ICT literacy significantly influence students’ intention to use e-recruitment, demonstrating moderate to strong positive relationships. In contrast, perceived trust did not show a significant impact. The study is limited to final-year undergraduates at a single university and focuses on four key variables, with data based on self-reported measures. These results underscore the importance of developing user-friendly and informative e-recruitment platforms while enhancing ICT literacy among job seekers. Although trust did not emerge as a significant factor, implementing robust security features remains critical. Understanding online job-seeking behavior is increasingly vital in the digital era of recruitment.