The Mediating Role of Innovation and Corporate Image in the Nexus Between Corporate Social Responsibility and Marketing Performance
By: V. Sathana
Authors
DOI: https://doi.org/10.4038/jbs.v11i1.102 | Journal eISSN: 2362-0269
Language: English
Page range: 44 - 66
Published on: Jun 30, 2024
Published by: Faculty of Management Studies and Commerce, University of Jaffna
In partnership with: Paradigm Publishing Services
Keywords:
© 2024 V. Sathana, published by Faculty of Management Studies and Commerce, University of Jaffna
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.