Socialization Agents on Adolescent Consumer Vulnerability with the Moderating Effect of Family Income: Evidence from Franchised Fast-Food Industry in Sri Lanka
DOI: https://doi.org/10.4038/jbs.v11i1.100 | Journal eISSN: 2362-0269
Language: English
Page range: 1 - 24
Published on: Jun 30, 2024
Published by: Faculty of Management Studies and Commerce, University of Jaffna
In partnership with: Paradigm Publishing Services
Keywords:
© 2024 G. P. K. Nishadi, B. N. F. Warnakulasooriya, K. P. L. Chandralal, published by Faculty of Management Studies and Commerce, University of Jaffna
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.