Unlocking Customer Engagement Via Gamification Dynamics In Sri Lankan E-Tailing
By: S. Rajumesh, M. Karunanithy and K. Kajenthiran
DOI: https://doi.org/10.4038/jbs.v10i2.95 | Journal eISSN: 2362-0269
Language: English
Page range: 1 - 20
Published on: Dec 31, 2023
Published by: Faculty of Management Studies and Commerce, University of Jaffna
In partnership with: Paradigm Publishing Services
© 2023 S. Rajumesh, M. Karunanithy, K. Kajenthiran, published by Faculty of Management Studies and Commerce, University of Jaffna
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.