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Personality and shopping preferences of consumers: A quantitative study of the relationship between personality traits and shopping preferences of consumers towards online/in-store shopping Cover

Personality and shopping preferences of consumers: A quantitative study of the relationship between personality traits and shopping preferences of consumers towards online/in-store shopping

International Journal of Multidisciplinary Studies
Volume 8 (2021): Issue 3
By:   
Open Access
|Nov 2021
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DOI: https://doi.org/10.4038/ijms.v8i3.149 | Journal eISSN: 2465-6380
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Language: English
Page range: 61 - 76
Published on: Nov 22, 2021
Published by: Faculty of Graduate Studies, University of Sri Jayewardenepura
In partnership with: Paradigm Publishing Services
Keywords:
Hierarchical model,
Personality,
Preferences,
Consumers,
Shopping,
Structural equation modeling

© 2021 W. D. K. J. N. Swaris, published by Faculty of Graduate Studies, University of Sri Jayewardenepura
This work is licensed under the Creative Commons License.

Volume 8 (2021): Issue 3
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