Exploring the Role of Sound in Horror Films: Gen Z Viewing Preferences Across Personal Devices and Theatrical Screens

This study investigates the impact of sound on the viewing preferences of Generation Z in the context of horror films, with a focus on comparing the experience of watching on personal devices versus in theatres. Sound plays a crucial role in enhancing fear and suspense in horror films, making the viewing environment an essential factor in the overall experience. A quantitative research approach was adopted, utilizing an online survey of 200 Gen Z participants to collect data on their viewing habits, sound preferences, and perceptions of sound quality across different platforms. The results show that while a majority of respondents prefer the convenience of watching horror films on personal devices, a significant portion acknowledged that theatres offer a superior sound experience that heightens the horror effect. Additionally, 65% of respondents reported using headphones to improve sound quality when viewing on personal devices, though many still noted that this does not fully replicate the immersive soundscapes of a theatre. The findings suggest that sound design is a key factor influencing Gen Z's preference for viewing platforms, highlighting the need for optimized sound experiences across both personal devices and theatre screens. These insights provide valuable recommendations for filmmakers and streaming services aiming to enhance the horror film experience for Gen Z audiences.