Factors Influencing Consumers’ Purchase Intentions toward Green Products in Sri Lanka’s Food and Beverage Industry: An Extended Theory of Planned Behavior Approach
DOI: https://doi.org/10.4038/ijcbr.v4i2.44 | Journal eISSN: 2961-5259
Language: English
Page range: 33 - 64
Published on: Mar 31, 2026
Published by: Faculty of Business, NSBM Green University
In partnership with: Paradigm Publishing Services
Keywords:
© 2026 W. A. D. M. S. Wijesekara, published by Faculty of Business, NSBM Green University
This work is licensed under the Creative Commons Attribution 4.0 License.