A Stakeholder-Centric Approach to Strengthening Marine Sustainability and the Blue Economy

Sri Lanka's unique ecosystems and virgin coastal regions offer significant potential for the growth of a flourishing underwater tourism industry as part of the nation's blue economy framework. This study investigates the techniques that help to enhance tourist experiences and overall fulfillment in Sri Lanka’s expanding underwater tourism sector, that supports the long-term development of the country’s blue economy. The study aims to identify key factors impacting underwater tourism experiences and the steps that are necessary to develop them. This study utilized qualitative data collected through interviews in order to identify three main areas that require focus for development. The data was collected from industry stakeholders who were involved in underwater tourism sector. The findings are categorized into three main areas: environmental conservation measures, infrastructure development, and targeted marketing strategies. Based on the results, recommendations are proposed to enhance underwater tourist experiences and implement effective marketing campaigns. Additionally, the study points out the existing gaps in underwater tourism and the blue economy framework in Sri Lanka, recommend Strategies that need to be implemented to close this gap. Moreover, the research gives a broader understanding of underwater tourism and offers practical implications for coastal communities, researchers, and industry professionals who want to maximize the sector’s potential within the blue economy Framework.