The Impact of Digital Marketing, Sales Promotion, And E-Word Of Mouth On Customer Purchase Intention In Sri Lankan Handicrafts Industry
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DOI: https://doi.org/10.4038/ijcbr.v3i2.16 | Journal eISSN: 2961-5259
Language: English
Page range: 100 - 117
Published on: May 4, 2025
Published by: Faculty of Business, NSBM Green University
In partnership with: Paradigm Publishing Services
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© 2025 Naveen Withanaarachchi, Shehani Joseph, Thisal Yatawara, published by Faculty of Business, NSBM Green University
This work is licensed under the Creative Commons Attribution 4.0 License.