Adoption of Organizational Changes toward Experiential Marketing Strategies: A Study Based on High-End Hotels in Central Province, Sri Lanka
Authors
B. A. N. Eranda
DOI: https://doi.org/10.4038/ijcbr.v3i2.14 | Journal eISSN: 2961-5259
Language: English
Page range: 54 - 83
Published on: May 4, 2025
Published by: Faculty of Business, NSBM Green University
In partnership with: Paradigm Publishing Services
Keywords:
© 2025 K. M. M. N. K. Kangara, B. A. N. Eranda, published by Faculty of Business, NSBM Green University
This work is licensed under the Creative Commons Attribution 4.0 License.