Factors Influencing Behavioral Intention To Credit Card Repayments Of Employed Individuals In The Colombo District

This study examines the behavioural intentions of employed individuals in Sri Lanka regarding credit card repayments, with a particular focus on the economic crisis that began in 2019. Utilizing the Theory of Planned Behaviour (TPB), the research investigates how attitudes, subjective norms, and perceived behavioural control influence repayment intentions. The study employs a quantitative approach, collecting data from a sample of individuals residing in Colombo, Sri Lanka, over the period from 2019 to 2022. Regression analysis reveals that perceived behavioural control (PBC) has the most substantial effect on repayment intentions, followed by subjective norms (SN) and attitudes (ATT). Specifically, a unit increase in PBC, SN, and ATT leads to increases of 0.811, 0.771, and 0.145 units in behavioural intention, respectively. These findings are statistically significant and indicate that enhancing individuals' perceived control and addressing social norms and attitudes towards credit card usage are crucial for encouraging timely repayments. The implications of these results are discussed in relation to financial institutions, policymakers, and educators aiming to promote responsible credit behaviours. By identifying the key determinants influencing repayment intentions, this research provides insights into consumer behaviour within a developing economy and underscores the need for tailored financial literacy programs to assist individuals in managing their credit effectively. Ultimately, this study seeks to inform strategies aimed at addressing the rising trend of credit card defaults and fostering financial stability in Sri Lanka.