Influence of Micro-Influencers on Niche Market Trends Among Gen Z in Sri Lanka
By: M.T. Pathirana and K.T. Vimukthika
Authors
DOI: https://doi.org/10.4038/ijcbr.v3i1.9 | Journal eISSN: 2961-5259
Language: English
Page range: 163 - 181
Published on: Dec 31, 2024
Published by: Faculty of Business, NSBM Green University
In partnership with: Paradigm Publishing Services
© 2024 M.T. Pathirana, K.T. Vimukthika, published by Faculty of Business, NSBM Green University
This work is licensed under the Creative Commons Attribution 4.0 License.