Mental Accounting, Framing and Loss Aversion Impact on Investment Decisions of Individual Investors in the Colombo Stock Exchange
By: I. Shalika and H. J. R. Buddhika
DOI: https://doi.org/10.4038/ijabf.v11i1.165 | Journal eISSN: 2448-9875
Language: English
Page range: 1 - 21
Published on: Aug 27, 2025
Published by: Faculty of Management Studies & Commerce, University of Jaffna
In partnership with: Paradigm Publishing Services
© 2025 I. Shalika, H. J. R. Buddhika, published by Faculty of Management Studies & Commerce, University of Jaffna
This work is licensed under the Creative Commons Attribution 4.0 License.