Assessing Undergraduate Entrepreneurs’ Propensity to Adopt Blended Learning Strategies; A Case Study at University of Colombo Institute for Agro-Technology and Rural Sciences

The student’s likelihood of using an educational technology such as blended learning is heavily influenced by their level of satisfaction with that technology. However, it is not expressed clearly in certain extents. The University of Colombo Institute for Agro Technology and Rural Sciences plays an important role in undergraduate entrepreneurial education through blended learning in Sri Lanka. The purpose of this study is to investigate the relationship of undergraduate entrepreneur’s intention to enroll in the blended learning degree programme and their level of satisfaction. The population is made up of agricultural entrepreneurs who want to pursue degrees in the field of agriculture. The entire population included and pretested questionnaire used for gathering primary data on a range of variables on satisfaction and intention of blended learning. The secondary data was also collected accordingly. Analysis was conducted utilizing the statistical software programme SPSS (version 26). Significant positive correlations were found between the likelihood to embrace blended learning in higher education and factors such as overall satisfaction (p < 0.05), the form of delivery of blended learning (p < 0.05), the decision to follow a blended learning degree (p < 0.05), and promotion of blended learning among undergraduates (p < 0.05). However, satisfaction with the amount of time spent on the degree programme did not show statistical significance in relation to the intention to use blended learning (p > 0.05). Considering that, satisfaction with blended learning is having an impact on intention to use blended learning by undergraduate entrepreneurs.