Abstract
This commentary article scrutinises Purtova’s theory of the ‘Law of Everything’, which suggests that all information in the future will be considered personal data. From the legal perspective, it implies that data protection laws such as the General Data Protection Regulation (GDPR) will then be encompassing all aspects of life. Or does it? The article argues that while the concept of personal data is broad, it is not limitless. The author provides her analysis on this concept of ‘law of everything’ and contends that even in the case when everything will all be about information, not everything will be about personal data—depending on certain contextual elements.