Abstract
The article deals with the role of contextual inspiration and motive in persuasive creativity based on the theory and practice of performative art improvisation (Kaiser, 2018; Nisula, & Kianto, 2018). This framing and the theory of the aesthetic situation (Gołaszewska, 1984) enable us to arrive at the conclusion that being a persuasive creator requires having a solid and conscious motive and proper trigger in the form of inspiration driven by the environmental context. Furthermore, as the improvisation process does not entail the possibility of its correction or repetition, performative art improvisation offers meaningful insights into understanding persuasive creativity. Therefore, the creator can manage the process of persuasive artistic creativity to achieve goals by understanding the creative process and its phases, realising different motives and appropriate igniting inspirations towards specific audiences, and developing his/her identity as a conscious creator.