Have a personal or library account? Click to login
Peculiarities of Polish Wine Consumers: Implications for Wine Business Management Cover

Peculiarities of Polish Wine Consumers: Implications for Wine Business Management

Open Access
|Mar 2024

References

  1. Barber, N., Almanza, B.A., & Donovan, J.R. (2006). Motivational Factors of Gender, Income and Age on Selecting a Bottle of Wine. International Journal of Wine Marketing, 18(3), 218–232. https://doi.org/10.1108/09547540610704774
  2. Barber, N., Dodd, T., & Ghiselli, R. (2008). Capturing the Younger Wine Consumer. Journal of Wine Research, 19(2), 123–141. https://doi.org/10.1080/09571260802622225
  3. Bastian, S., Bruwer, J., Alant, K., & Li, E. (2005). Wine Consumers and Makers: Are They Speaking the Same Language? Grapegrower and Winemaker, 496, 80–84.
  4. Bruwer, J. (2002). Marketing Wine to Generation-X Consumers Through the Tasting Room. Grapegrower and Wine-maker, 467, 67–70.
  5. Bruwer, J., & Thach, L. (2013). Wine Tourists’ Use of Sources of Information When Visiting a USA Wine Region. Journal of Vacation Marketing, 19(3), 221–237. https://doi.org/10.1177/1356766712464768
  6. Bruwer, J., Fong, M., & Saliba, A. (2013). Perceived Risk, Risk-Reduction Strategies (RRS) and Consumption Occasions: Roles in the Wine Consumer’s Purchase Decision. Asia Pacific Journal of Marketing and Logistics, 25(3), 369–390. https://doi.org/10.1108/APJML-06-2012-0048
  7. Bruwer, J., Saliba, A., & Miller, B. (2011). Consumer Behaviour and Sensory Preference Differences: Implications for Wine Product Marketing. Journal of Consumer Marketing, 28(1), 5–18. https://doi.org/10.1108/07363761111101903
  8. Capitello, R., Agnoli, L., & Begalli D. (2015). Chinese Import Demand for Wine: Evidence from Econometric Estimations. Journal of Wine Research, 26(2), 115–135. https://doi.org/10.1080/09571264.2015.1014547
  9. Centrum Badania Opinii Społecznej. (2019). Konsumpcja alkoholu w Polsce. Komunikat z badań, 151. https://www.cbos.pl/SPISKOM.POL/2019/K_151_19.PDF
  10. Chaney, I.M. (2000). External Search Effort for Wine. International Journal of Wine Marketing, 12(2), 5–21. https://doi.org/10.1108/eb008706
  11. Charters, S., & Pettigrew, S. (2007). The Dimensions of Wine Quality. Food Quality and Preference, 18(7), 997–1007. https://doi.org/10.1016/j.foodqual.2007.04.003
  12. Charters, S., Lockshin, L., & Unwin, T. (2000). Consumer Responses to Wine Bottle Back Labels. Wine & Viticulture Journal, 15(3), 94–101.
  13. Cooper-Martin, E. (1991). Consumers and Movies: Some Findings on Experiential Products. Advances in Consumer Research, 18(1), 372–378.
  14. Drummond, G., & Rule, G. (2005). Consumer Confusion in the UK Wine Industry. Journal of Wine Research, 16(1), 55–64. https://doi.org/10.1080/09571260500236633
  15. Ellis, D., & Mattison Thompson, F. (2018). The Effect of Wine Knowledge Type on Variety Seeking Behavior in Wine Purchasing. Journal of Wine Research, 29(2), 71–86. https://doi.org/10.1080/09571264.2018.1471393
  16. Enoexpo. (2021). Sprzedaż wina w Polsce 2020. Międzynarodowe Targi Wina w Krakowie ENOEXPO.
  17. Fuciu, M. (2020). New Marketing Tendencies in the Romanian Wine Industry. Studies in Business and Economics, 15(1), 31–39. https://doi.org/10.2478/sbe-2020-0004
  18. Jaeger, S.R., Danaher, P.J., & Brodie, R.J. (2009). Wine Purchase Decisions and Consumption Behaviours: Insights from a Probability Sample Drawn in Auckland, New Zealand. Food Quality and Preference, 20(4), 312–319. https://doi.org/10.1016/j.foodqual.2009.02.003
  19. Jantzi H.A., & McSweeney, M.B. (2019 ). An Overview of Wine Consumers in Nova Scotia, Canada: A Conjoint Analysis Study. Journal of Wine Research, 30(1), 48–61. https://doi.org/10.1080/09571264.2019.1573356
  20. Johnson, R., & Bruwer, J. (2007). Regional Brand Image and Perceived Wine Quality: The Consumer Perspective. International Journal of Wine Business Research, 19(4), 276–297. https://doi.org/10.1108/17511060710837427
  21. Joy, A., Charters, S., Wang, J.J., & Grohmann, B. (2020). A Multi-Sensory and Embodied Understanding of Wine Consumption. Journal of Wine Research, 31(4), 247–264. https://doi.org/10.1080/09571264.2020.1854700
  22. Kemp, B., Charnock, H., & Pickering, G. (2022). What Does ‘Buying Local’ Mean to Wine Consumers? Journal of Wine Research, 33(1), 1–16. https://doi.org/10.1080/09571264.2022.2036111
  23. Kondrat Wina Wybrane (2020, February 11). Raport sprzedaży 2019: jakie wina piją klienci Kondrat Wina Wybrane. https://www.marekkondrat.pl/blog/raport-sprzedazy-2019-jakie-wina-pija-klienci-kondrat-wina--wybrane#:~:text=Wed%C5%82ug%20raportu%20Kondrat%20Wina%20Wybrane%2A%2C%20klienci%20najch%C4%99tniej%20wybieraj%C4%85,Z%20tej%20puli%20a%C5%BC%2095%25%20stanowi%C5%82y%20 wina%20wytrawne
  24. Kotler, P., Kartajaya, H., & Setiawan, I. (2016). Marketing 4.0 Moving from Traditional to Digital. Wiley.
  25. Lacey, S., Bruwer, J., & Li, E. (2009). The Role of Perceived Risk in Wine Purchase Decisions in Restaurants. International Journal of Wine Business Research, 21(2), 99–117. https://doi.org/10.1108/17511060910967962
  26. Lapsley, J., & Moulton, K. (2001). Successful Wine Marketing. Springer Science + Business Media.
  27. Lee, S.-J., & Lee, K.-G. (2008). Understanding Consumer Preferences for Rice Wines Using Sensory Data. Journal of the Science of Food and Agriculture, 88(4), 690–698. https://doi.org/10.1002/jsfa.3137
  28. Lockshin, L., Jarvis, W., d’Hauteville, F., & Perrouty, J.-P. (2006). Using Simulations from Discrete Choice Experiments to Measure Consumer Sensitivity to Brand, Region, Price, and Awards in Wine Choice. Food Quality and Preference, 17(3–4), 166–178. https://doi.org/10.1016/j.foodqual.2005.03.009
  29. Lopes, P., Sagala, R., & Dood, T. (2014, June 28–30). Extrinsic Wine Attributes Importance on Canadian Consumers Purchase Decisions for Environmentally Sustainable Wines. In: Conference Proceedings of the 8th International Conference (pp. 813–824). Academy of Wine Business Research, Geisenheim, Germany. http://academyofwinebusiness.com/wp-content/uploads/2014/07/SUS03_Sagala_Richard.pdf
  30. MacDonald, J.B., Saliba A.J., & Bruwer, J. (2013). Wine Choice and Drivers of Consumption Explored in Relation to Generational Cohorts and Methodology. Journal of Retailing and Consumer Services, 20(3), 349–357. https://doi.org/10.1016/j.jretconser.2013.01.013
  31. Matheson, K., Plangger, K., Kietzmann, J., Vella, J., & Grant, Ph. (2019). The Serious Side to Funny Cartoons: Understanding public of Wine Through Cartoon Content Analysis. Journal of Wine Research, 30(2), 95–106. https://doi.org/10.1080/09571264.2019.1587396
  32. Mazurkiewicz-Pizło, A. (2015). Typologie konsumentów turystyki winiarskiej. Studia i Materiały Wydziału Zarządzania i Administracji Wyższej Szkoły Pedagogicznej im. Jana Kochanowskiego w Kielcach. Miscellanea Oeconomicae, 19(2), 259–270. https://www.researchgate.net/publication/341325911_Typologia_konsumentow_turystyki_winiarskiej_Typology_of_Wine_Tourists
  33. Mazurkiewicz-Pizło, A., & Pizło, W. (2018). Determinants of the Development of Vineyards and Wine Tourism in Poland. Acta Scientiarum Polonorum. Oeconomia, 17(4), 115–121. https://doi.org/10.22630/ASPE.2018.17.4.58
  34. McGarry Wolf, M., Higgins, L.M., Wolf, M.J., & Qenani, E. (2018). Do Generations Matter for Wine Segmentation? Journal of Wine Research, 29(3), 177–189. https://doi.org/10.1080/09571264.2018.1472073
  35. McGovern, P.E. (2019). Ancient Wine: The Search for the Origins of Viniculture. Princeton University Press.
  36. Meler, M., Horvat, D., & Kristić, J. (2017). Wine Consumer Traits. Journal of Agricultural, Food and Environmental Sciences, 70, 20–26. https://journals.ukim.mk/index.php/jafes/article/view/1050
  37. Moulton, K., & Lapsley, J. (Eds.). (2001). Successful Wine Marketing. Springer. https://doi.org/10.1007/978-0-387-29965-5
  38. Mueller, S., Lockshin, L., Saltman, Y., & Blanford, J. (2009). Message on a Bottle: The Relative Influence of Wine Back Label Information on Wine Choice. Food Quality and Preference, 21(1), 22–32, https://doi.org/10.1016/j.foodqual.2009.07.004
  39. Rebelo, J., Lourenço-Gomes, L., Gonçalves, T., & Caldas, J. (2019). A Hedonic Price Analysis for the Portuguese Wine Market: Does the Distribution Channel Matter? Journal of Applied Economics, 22(1), 40–59. https://doi.org/10.1080/15140326.2018.1550596
  40. Ritchie, C. (2009). The Culture of Wine Buying in the UK Off-Trade. International Journal of Wine Business Research, 21(3), 194–211. https://doi.org/10.1108/17511060910985944
  41. Schaefer, R., Olsen, J., & Thach, L. (2018). Exploratory Wine Consumer Behavior in a Transitional Market: The Case of Poland. Wine Economics and Policy, 7(1), 54–64. https://doi.org/10.1016/j.wep.2018.01.003
  42. Schiffman, L.G., O’Cass, A., Paladino, A., & Carlson, J. (2014). Consumer Behaviour (6th Ed.). Pearson.
  43. Spawton, T. (1990). Development in the Global Alcoholic Drinks Industry and Its Implications for the Future Marketing of Wine. European Journal of Marketing, 24(4), 47–54. https://doi.org/10.1108/EUM0000000000606
  44. Staub, C., & Siegrist, M. (2022). Rethinking the Wine List: Restaurant Customers’ Preference for Listing Wines According to Wine Style. International Journal of Wine Business Research, 34(3), 447–465. https://doi.org/10.1108/IJWBR-06-2021-0034
  45. Thorngate, J.H. (1997). The Physiology of Human Sensory Response to Wine: A Review. American Journal of Enology and Viticulture, 48(3), 271–279. https://doi.org/10.5344/ajev.1997.48.3.271
  46. Ugalde, D., Renaud-Gentié, Ch., & Symoneaux, R. (2021). Perception of French Wine Buyers Regarding Environmental Issues in Wine Production. Journal of Wine Research, 32(2), 77–102. https://doi.org/10.1080/09571264.2021.1940902
  47. van der Colff, N., Pentz, C.D., & Nieuwoudt, H.H. (2021). Measuring Consumers’ Perceived Risk on Varietal Level: A Mixed Methods Approach Applied to Wine. Journal of International Food & Agribusiness Marketing, 35(3), 367–396. https://doi.org/10.1080/08974438.2021.2012546
  48. Viot, C. (2012). Subjective Knowledge, Product Attributes and Consideration Set: A Wine Application. International Journal of Wine Business Research, 24(3), 219–248, https://doi.org/10.1108/17511061211259206
  49. Wagner, P., Olsen, J., & Thach, L. (2011). Wine, Marketing & Sales: Success strategies for a Saturated Market (2nd Ed.). Wine Appreciation Guild.
  50. Wine Market Council. (2009). The US Wine Market – Consumer Trends and Analysis 2008.
DOI: https://doi.org/10.30858/zer-179607 | Journal eISSN: 2392-3458 | Journal ISSN: 0044-1600
Language: English
Page range: 93 - 116
Submitted on: Sep 5, 2023
Accepted on: Jan 11, 2024
Published on: Mar 26, 2024
Published by: The Institute of Agricultural and Food Economics – National Research Institute
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2024 Anna Mazurkiewicz-Pizło, published by The Institute of Agricultural and Food Economics – National Research Institute
This work is licensed under the Creative Commons Attribution 4.0 License.