Abstract
Spatial analysis of cities and regions in the field of urban-architectural planning is usually presented in the form of drawings and diagrams. With the development of spatial information and the capabilities of GIS software and the use of database resources, the creation of illustrations of spatial analysis has become more accessible and easier. According to Kevin Lynch’s theory, the image of a city cannot be determined in an automated way, and their identification requires an authorial approach and research. The article presents a series of experiments series, in which an attempt is made to represent the image of the city using mock-ups, 3D models, using augmented reality, as well as artificial intelligence. The authors put forward the thesis that a contemporary, proprietary representation of the city image in the form of models can be an alternative to traditional diagrams representing the basic elements that make up the city image.