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Adoption of Mobile Banking Services in Croatia: A Unified Theory of Acceptance and Use of Technology (UTAUT) Perspective Cover

Adoption of Mobile Banking Services in Croatia: A Unified Theory of Acceptance and Use of Technology (UTAUT) Perspective

Zagreb International Review of Economics and Business
Volume 29 (2026): Issue 1 (May 2026)
By: ,   and    
Open Access
|Jun 2026
Authors

Authors

Dragan Benazić

dbenazic@unipu.hr

Juraj Dobrila University of Pula, Faculty of Economics and Tourism “Dr. Mijo Mirković”, Pula, Croatia

Matko Biuk

Juraj Dobrila University of Pula, Faculty of Economics and Tourism “Dr. Mijo Mirković”, Pula, Croatia

Marko Paliaga

Juraj Dobrila University of Pula, Faculty of Economics and Tourism “Dr. Mijo Mirković”, Pula, Croatia
DOI: https://doi.org/10.2478/zireb-2026-0014 | Journal eISSN: 1849-1162 | Journal ISSN: 1331-5609
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Language: English
Page range: 277 - 300
Published on: Jun 6, 2026
Published by: University of Zagreb, Faculty of Economics & Business
In partnership with: Paradigm Publishing Services
Keywords:
mobile banking,
mobile banking adoption,
UTAUT model
Related subjects:
Business and economics,
Political economics,
Macroeconomics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance

© 2026 Dragan Benazić, Matko Biuk, Marko Paliaga, published by University of Zagreb, Faculty of Economics & Business
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 29 (2026): Issue 1 (May 2026)
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