How Green Creativity Acts as a Mediator between the Intention of Female Entrepreneurship and Career Sustainability: A Research Conducted within the Context of Small and Medium-Sized Enterprises in Pakistan Cover

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How Green Creativity Acts as a Mediator between the Intention of Female Entrepreneurship and Career Sustainability: A Research Conducted within the Context of Small and Medium-Sized Enterprises in Pakistan

Zagreb International Review of Economics and Business

Volume 28 (2025): Issue 2 (November 2025)

By: Shahina Qurban Jan, Jiang Junfeng, Muhammad Babar Iqbal and Bilawal Ansari

Open Access

|Dec 2025

Authors

Shahina Qurban Jan

1190514012@stu.xaut.edu.cn

Xi’an University of Technology, Xi’an, China

Jiang Junfeng

Xi’an University of Technology, Xi’an, China

Muhammad Babar Iqbal

Xi’an University of Technology, Xi’an, China

Bilawal Ansari

Iqra University, Karachi, Pakistan

DOI: https://doi.org/10.2478/zireb-2025-0018 | Journal eISSN: 1849-1162 | Journal ISSN: 1331-5609

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Language: English

Page range: 105 - 128

Published on: Dec 6, 2025

Published by: University of Zagreb, Faculty of Economics & Business

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

entrepreneurship intention,

career sustainability,

green creativity,

small and medium enterprises

Related subjects:

Business and economics,

Political economics,

Macroeconomics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance

© 2025 Shahina Qurban Jan, Jiang Junfeng, Muhammad Babar Iqbal, Bilawal Ansari, published by University of Zagreb, Faculty of Economics & Business
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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