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Developing a Hierarchical Model for the Drivers of Digital Banking – an Interpretive Structural Modelling Approach Cover

Developing a Hierarchical Model for the Drivers of Digital Banking – an Interpretive Structural Modelling Approach

Open Access
|Nov 2022

Abstract

In its resolve for digital banking, the researchers have developed various models like TAM, UTAUT 1 and UTAUT 2 which aim to identify the key drivers of digital banking. This study primarily intends to comprehend the significance of different drivers of digital banking by developing a hierarchical model of key drivers of digital banking. The hierarchical model is done using Interpretive Structural Modeling (ISM. The study comprises of the drivers that could be directly impacting the adoption of digital banking. These constructs have been categorized and mapped using driving power-dependence diagram.

DOI: https://doi.org/10.2478/zireb-2022-0016 | Journal eISSN: 1849-1162 | Journal ISSN: 1331-5609
Language: English
Page range: 85 - 96
Published on: Nov 20, 2022
Published by: University of Zagreb, Faculty of Economics & Business
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2022 Moteb Ayesh Albugami, published by University of Zagreb, Faculty of Economics & Business
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.