Abstract
Traditional financial management prioritizes profitability, liquidity, and risk as indicators of corporate success. However, emerging literature and empirical observations suggest that such a narrow focus may overlook significant behavioral and sustainability factors influencing long-term corporate welfare. This paper builds on the Easterlin Paradox and insights from happiness economics to argue for a broadened conceptual framework. Using ESG indicators and Maslow’s hierarchy of needs as a metaphorical bridge, we propose a multidimensional model of financial management that incorporates social responsibility, stability, and long-term well-being.