Abstract
The aim of this paper is to propose measures leading to overcoming the limits of development of the city of Karviná. Based on the results of the situational analysis supplemented by a questionnaire survey, it can be said that the economic and social pillars of the city are not developing very successfully. On the contrary, the environmental pillar, its landscape condition, and environmental care are developing most successfully. The current problematic factors limiting the development of the city are mainly the insufficient and unattractive local labour market and business activities, the image of the city, and the still low air quality. A strategy of diversification of the economic structure and a programme of support for small and medium-sized enterprises can make a significant contribution to overcoming these problems, achieving successful future development, and fully exploiting the city‘s potential. There is also scope for the use of development projects such as the New Economic Zone initiative and appropriate publicity for the city‘s strengths. A strategy aimed at improving air quality in the region is also a key aspect. There is an opportunity to finance these measures through the European Equitable Transformation Fund, which can greatly facilitate their implementation.