Abstract
Our research deals with environmental pollution, sustainability, and the impacts made by international cosmetic companies on the motivation of purchasing organic cosmetics. Unfortunately, our environment is becoming more and more polluted, which affects our planet Earth on a global scale. It is everybody’s responsibility to decrease the environmental load, diminish our ecological footprint and leave a much cleaner and safer environment to the future generation in line with the principles of sustainable development. We have examined global environmental problems, the efforts made by international cosmetic companies to protect the environment and their impact on the preference, selection and purchase of environmentally friendly cosmetics. Nowadays, efforts of significant importance are prioritised that are more and more shifted to health and environmental consciousness regarding both corporate and consumer behaviour.