Abstract
This paper addresses the issue of matching agricultural policy with public preferences and willingness to pay for the possible non-market benefits that agriculture may deliver. The main goal is to review and to assess the policy relevance of the information derived by the preference-based valuation studies of non-commodity outputs of agriculture in the Czech Republic. First, the AHP was employed to examine the trade-offs between different identified functions (outputs) of agriculture, and to derive preference order in non-monetary context. In the second stage, the complex monetary value of non-market benefits was estimated using open-ended CVM question and the estimated value was then decomposed according to attribute preference weights.