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Profitability as a business goal: the multicriteria approach to the ranking of the five largest Croatian banks Cover

Profitability as a business goal: the multicriteria approach to the ranking of the five largest Croatian banks

Open Access
|Sep 2012

Abstract

Background: The ranking of commercial banks is usually based on using a single criterion, the size of assets or income. A multicriteria approach allows a more complex analysis of their business efficiency. Objectives: This paper proposes the ranking of banks based on six financial criteria using a multicriteria approach implementing a goal programming model. The criteria are classified into three basic groups: profitability, credit risk and solvency. Methods/Approach: Business performance is evaluated using a score for each bank, calculated as the weighted sum of relative values of individual indicators. Results: In the process of solving the corresponding goal programming problem, the weights are calculated. It is assumed that the goal of each bank is the highest profitability. Because of the market competition among banks, the weights of indicators depend on the performance of each bank. This method is applied to the five biggest Croatian banks (ZABA, PBZ, ERSTE, RBA and HYPO). Conclusion: For the observed period (2010), the highest priority is given to profitability and then to credit risk. The ranking is achieved by using a multicriteria model.

DOI: https://doi.org/10.2478/v10305-012-0006-0 | Journal eISSN: 1847-9375 | Journal ISSN: 1847-8344
Language: English
Page range: 37 - 48
Published on: Sep 17, 2012
Published by: IRENET - Society for Advancing Innovation and Research in Economy
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2012 Višnja Rosenzweig, Hrvoje Volarević, Mario Varović, published by IRENET - Society for Advancing Innovation and Research in Economy
This work is licensed under the Creative Commons License.

Volume 3 (2012): Issue 1 (June 2012)