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Loyalty Programs Effectiveness Cover

Loyalty Programs Effectiveness

Foundations of Management
Volume 3 (2011): Issue 2 (December 2011)
By: Katarzyna Szczepańska and  Patryk Gawron  
Open Access
|Mar 2012
DOI: https://doi.org/10.2478/v10238-012-0044-5 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
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Language: English
Page range: 89 - 102
Published on: Mar 20, 2012
Published by: Warsaw University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
loyalty program,
customer loyalty,
factors for the effectiveness of loyalty program
Related subjects:
Computer sciences,
Business computing,
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2012 Katarzyna Szczepańska, Patryk Gawron, published by Warsaw University of Technology
This work is licensed under the Creative Commons License.

Volume 3 (2011): Issue 2 (December 2011)