Do Major Sports Events Enhance Tourism Destinations?

Patrizia Zagnoli; Elena Radicchi

doi:10.2478/v10141-009-0031-z

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Do Major Sports Events Enhance Tourism Destinations?

Physical Culture and Sport. Studies and Research

Volume 47 (2009): Issue 1 (December 2009)

By: Patrizia Zagnoli and Elena Radicchi

Open Access

|Jan 2010

Abstract

A growing number of destinations are utilizing sport events as a strategic tool for revitalizing and re-qualifying themselves. The aim of this paper is to explore the value of sport events in enhancing the "quality" (in terms of image, tourist attractiveness, quality of life, etc.) of a tourist destination. This assessment is based on a case study analysis regarding the effects of sport initiatives adopted by a number of cities and countries in Italy, Europe and worldwide. The findings suggest that sport events can have different implications for host destinations: from fostering an economic and social urban "regeneration", to putting a city on a worldwide tourist map, or even changing the unequal participation of a country in the global economy.

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Articles in this issue

DOI: https://doi.org/10.2478/v10141-009-0031-z | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221

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Language: English

Page range: 44 - 63

Published on: Jan 13, 2010

Published by: University of Physical Education in Warsaw

In partnership with: Paradigm Publishing Services

Publication frequency: Volume open

Keywords:

major sport events,

tourism destinations,

sport marketing,

qualitative local development,

urban renewal,

socio-cultural regeneration

Related subjects:

Cultural studies,

General cultural studies,

Business and economics,

Business management,

Industries,

Sports,

Sports and recreation,

Physical education,

Sociology of sports

© 2010 Patrizia Zagnoli, Elena Radicchi, published by University of Physical Education in Warsaw
This work is licensed under the Creative Commons License.

Volume 47 (2009): Issue 1 (December 2009)