Abstract
The main issues of this study are the peculiarities of recruitment of employees by rural employers and the differences between recruitment strategies in urban and rural areas. The author is interested in the description of these differences both by the objective and subjective factors. Theoretical considerations are based on Manuel Castells' theory of "space of flows" as well as on the theoretical interpretation of the "flexibility" concept in labour market relations. The empirical results include quantitative and qualitative analyses of survey and interviews of Latvian employers. There are significant differences in recruitment ways and working agreement forms offered by employers in rural and urban areas.