Abstract
Amenity migration is a specific type of migration which is not motivated by higher wages - it has been brought about by the desire to render more valuable natural or socio-cultural environment of the target territory, and it is often directed from metropolitan to rural areas. The group of amenity migrants from chosen areas of the Czech Republic was described and identified on basis of collected empirical data set. Results are discussed with relevant authors who currently study amenity migration abroad. It follows from the mentioned results that amenity migrants in model areas are rather university educated, economically strong and more creative. They prefer natural amenities to cultural ones, their in-migration is not related to tourism and second homes phenomenon as it was expected earlier. They use current residential potential for permanent living in the amenity-rich places.