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Asymmetric and Nonlinear Impact of Attribute-Level Performance on Overall Customer Satisfaction in the Context of Car Servicing of Four European Automotive Brands in Slovenia Cover

Asymmetric and Nonlinear Impact of Attribute-Level Performance on Overall Customer Satisfaction in the Context of Car Servicing of Four European Automotive Brands in Slovenia

Organizacija
Volume 45 (2012): Issue 2 (March 2012)
By:  and    
Open Access
|Apr 2012
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DOI: https://doi.org/10.2478/v10051-012-0008-2 | Journal eISSN: 1581-1832 | Journal ISSN: 1318-5454
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Language: English
Page range: 75 - 86
Published on: Apr 3, 2012
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Keywords:
service quality,
customer satisfaction,
automotive industry,
asymmetry,
nonlinearity
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance

© 2012 Slavko Ažman, Boštjan Gomišček, published by University of Maribor
This work is licensed under the Creative Commons License.

Volume 45 (2012): Issue 2 (March 2012)