The Role of Employee Relations in the Level of Internal Integration between Logistics and Marketing Functions: the Case of Slovenian Retail Companies

Topolšek, Darja; Čurin, Andreja

doi:10.2478/v10051-012-0001-9

Abstract

Negative employee relations in companies are a ubiquitous phenomenon which, on one hand, may result in dissatisfaction and inefficiency of employees and, on the other hand, disappointing work results. The basis of research work for the following paper forms a definition of internal integration and its level as well as connection with the level of efficiency of inter-functional relations. The empirical part of the research paper examines the influence positive relations between functions may have on the level of internal integration. More specifically, the analysis focuses on employee relations from logistics and marketing functions. The research is based on the quantitative analysis of data acquired from a survey carried out at Slovenian retail companies.

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The Role of Employee Relations in the Level of Internal Integration between Logistics and Marketing Functions: the Case of Slovenian Retail Companies

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