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Strategical Perspective of Corporate Environmental Policy Cover

Strategical Perspective of Corporate Environmental Policy

Open Access
|Nov 2011

Abstract

The authors of the article analyze the benefits of corporate environmental policy in pursuance of a competitive advantage in the global market. Corporate environmental policy described as a strategic business investment opens new possibilities for their relationships with stakeholders and contributes to the promotion of social activity and to the attainment of the competitive advantage. By emphasizing the positive environmental policy's impact on competitive advantage of corporation in the global market the article treats of corporate environmental performance benefits, which are defined as improvement of relations with all stakeholders, intensification of corporation image, reputation development, business growth and customer loyalty. The paper deals with the development of Lithuanian corporate environmental policy in recent years and investigates the relationship between corporation activities and the improvement of relations with the stakeholders, which influences intensification of corporation's image and thereby increases competitive advantage of corporation. Researching the impact of corporate environmental policy on increasing competitive advantage, the authors found that active environmental performance positively influences business relationships with stakeholder groups and increases their competitive advantage in the global market.

DOI: https://doi.org/10.2478/v10051-011-0019-4 | Journal eISSN: 1581-1832 | Journal ISSN: 1318-5454
Language: English
Page range: 179 - 184
Published on: Nov 30, 2011
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2011 Valentinas Navickas, Rima Kontautiene, published by University of Maribor
This work is licensed under the Creative Commons License.

Volume 44 (2011): Issue 6 (November 2011)