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Customer Satisfaction and Acceptance of Relationship Marketing Concept: An Exploratory Study in QM Certified Serbian Companies Cover

Customer Satisfaction and Acceptance of Relationship Marketing Concept: An Exploratory Study in QM Certified Serbian Companies

Organizacija
Volume 44 (2011): Issue 2 (March 2011)
By: ,   and    
Open Access
|Apr 2011
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DOI: https://doi.org/10.2478/v10051-011-0004-y | Journal eISSN: 1581-1832 | Journal ISSN: 1318-5454
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Language: English
Page range: 32 - 46
Published on: Apr 13, 2011
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
the process of customer satisfaction,
QM,
RM,
Serbia
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance

© 2011 Dragan Ćoćkalo, Dejan Đorđević, Zvonko Sajfert, published by University of Maribor
This work is licensed under the Creative Commons License.

Volume 44 (2011): Issue 2 (March 2011)