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A Successful CRM Implementation Project in a Service Company: Case Study Cover

A Successful CRM Implementation Project in a Service Company: Case Study

Organizacija
Volume 42 (2009): Issue 5 (September 2009)
By: Franka Piskar and  Armand Faganel  
Open Access
|Oct 2009
DOI: https://doi.org/10.2478/v10051-009-0017-y | Journal eISSN: 1581-1832 | Journal ISSN: 1318-5454
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Language: English
Page range: 199 - 208
Published on: Oct 1, 2009
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
customer relationship management implementation,
customer focus,
process approach,
quality,
customer information,
communication,
marketing,
service company,
Slovenia
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance

© 2009 Franka Piskar, Armand Faganel, published by University of Maribor
This work is licensed under the Creative Commons License.

Volume 42 (2009): Issue 5 (September 2009)