Internet Marketing Communication and Schools: The Slovenian Case Study
By: Aleš Tankosić and Anita Trnavčevič
Open Access
|Dec 2008
References
- Allen, C. Kania, D. B. & Yaeckel, B. (2001)., 2nd ed.: John Wiley & Sons, Inc., New York.
- Angrosino, M. V. (2005). Recontextualizing observation: ethnography, pedagogy, and the prospects for a progressive political agenda., 3rd ed. Ed.: Denzin, N. K. & Lincoln, Y. S. Thousand Oaks: Sage Publications, Inc.
- Bakardjieva, M. (2003). Virtual togetherness: an everyday-life perspective., 25(3): 291-313.
- Balkin, J. & Noveck, B. (2006)., NYU Press, New York.
- Barnes, C. (1993)., Blackwell Publishers, Oxford.
- Bush, V. et. al. (2000). Ethics and marketing on the internet,, 3(1): 237-248.
- Chaffey, D. et. al. (2006)., 3th ed.: Prentice Hall, New Jersey.
- Cheung, M. (2008). ‘Click here’: the impact of new media on the encoding of messages in direct marketing,,2: 161-189.
- Christians, C. G. (2005). Ethics and politics in qualitative research,, 3rd ed. Ed.: Denzin, N. K. & Lincoln, Y. S. Thousand Oaks: Sage Publications, Inc.
- Crovella, M. & Krishamurthy, B. (2006)., John Wiley & Sons, New York.
- Dreyfus, H. L. (2001)., Routledge, London.
- Drucker, P. F. (2001)., GV Založba, Ljubljana.
- Easterby-Smith, M., Thorpe, R. & Lowe, A. (2005)., Fakulteta za managemnet Koper, Koper.
- Eggert, A. (2001). The role of communication in virtual teams, available on:
- Evans, I. G. (1995)., Casell, London.
- Evans, M., Jamal, A. & Foxall, G. (2006)., John Wiley & Sons Ltd, West Sussex.
- Haeckel, S. H. (2001). About the nature and future of interactive marketing.Ed.: Richardson, P., New York: McGraw-Hill Education.
- Hanson, W. (2006)., South Western College Publishing, Winfield.
- Hart, T., Greenfield, J. M. & Johnston, M. (2005)., John Wiley & Sons, Inc., New Jersey.
- Hofacker, C. F. (2001)., 3th ed.: John Wiley & Sons, New York.
- Internet World Stats. 2007. Usage and population statistics, available on:
- Jarvenpaa, S. L. & Leidner, D. E. (1999). Communication and trust in global virtual teams, available on:
- Kalyanam, K. & McIntyre, S. (2002). The e-marketing mix: a contribution of the e-tailing wars,,4: 487-499.
- Kenway, J. & Fitzclarence, L. (1998). Institutions with designs: consuming schools children age,, 13 (6): 661-667.
- Kotler, P. & Armstrong, G. (2008)., 12th ed.: Pearson Education, New Jersey.
- Kotler, P. & Keller, K. L. (2006)., 2th ed.: Pearson Education, New Jersey.
- Kotler, P. & Fox, K. F. A. (1995)., Prentice Hall, New Jersey.
- Merriam, S. B. (2002)., Jossey-Bass Publisher. San Francisco.
- Mofas (2004). Uvajanje novega načina financiranja in upravljanja šolstva. Portorož: Predstavniki pilotnih šol in MšZš.
- Sheehan, K. B. (2001). An investigation of gender differences in on-line privacy concerns and resultant behaviour,Ed.: Richardson, P. New York: McGraw-Hill Education.
- Skyrme, D. J. (1998). The realities of virtuality, identification-based trust, available on:
- Snoj, B. 2007. Kakovost in zadovoljstvo kot posledici delovanja marketinške kulture.Ed.: Trnavčevič, A. et. al. Koper: Fakulteta za management Koper.
- Solomon, M. R. 2002., 5th ed.: Prentice Hall, New Jersey.
- Stake, R. E. (2005). Qualitative case studies., 3rd ed. Ed.: Denzin, N. K. & Lincoln, Y. S. Thousand Oaks: Sage Publications, Inc.
- Strauss, J., El-Ansary, Adel & Frost, R. (2005)., 4th ed.: Prentice Hall, New Jersey.
- Strehovec, J. (2003)., Študentska založba, Ljubljana.
- Svantesson, D. J. (2007)., Kluwer Law International, Aspen.
- Tankosić, A. (2005). Rezultati anketne raziskave, available from:
- The National Education Institute of the Republic of Slovenia (2007). Available on:
- Trnavčevič, A. (2003)., Fakulteta za management, Koper.
- Trnavčevič, A. (2007). Marketizacija šolstva: mit in realnost.Ed. Trnavčevič, A. et. al. Koper: Fakulteta za management Koper.
- Trunk Širca, N. & Koren, A. (2003). E-poslovanje v izobraževanju., Fakulteta za management, Koper.
- Weber, L. (2007)., John Wiley & Sons, Inc., New York.
- Yin, R. K. (2005)., 2nd ed.: Sage Publications, Inc., London.
- Zaltman, G. (2003).Boston: Harvard Business School Press.
- Zinkhan, G. M. (2005). The marketplace, emerging technology and marketing theory,,1: 105-115.
Language: English
Page range: 136 - 143
Published on: Dec 12, 2008
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Related subjects:
© 2008 Aleš Tankosić, Anita Trnavčevič, published by University of Maribor
This work is licensed under the Creative Commons License.