Have a personal or library account? Click to login
Internet Marketing Communication and Schools: The Slovenian Case Study Cover

Internet Marketing Communication and Schools: The Slovenian Case Study

Open Access
|Dec 2008

References

  1. Allen, C. Kania, D. B. & Yaeckel, B. (2001). One-to-one web marketing: build a relationship marketing strategy one customer at a time, 2nd ed.: John Wiley & Sons, Inc., New York.
  2. Angrosino, M. V. (2005). Recontextualizing observation: ethnography, pedagogy, and the prospects for a progressive political agenda. Handbook of qualitative research, 3rd ed. Ed.: Denzin, N. K. & Lincoln, Y. S. Thousand Oaks: Sage Publications, Inc.
  3. Bakardjieva, M. (2003). Virtual togetherness: an everyday-life perspective. Media, Culture & Society, 25(3): 291-313.
  4. Balkin, J. & Noveck, B. (2006). The state of play: law, games, and virtual worlds (ex machina: law, technology, and society), NYU Press, New York.
  5. Barnes, C. (1993). Practical marketing for schools, Blackwell Publishers, Oxford.
  6. Bush, V. et. al. (2000). Ethics and marketing on the internet, Journal of Business Ethics, 3(1): 237-248.10.1023/A:1006202107464
  7. Chaffey, D. et. al. (2006). Internet marketing: strategy, implementation, and practice, 3th ed.: Prentice Hall, New Jersey.
  8. Cheung, M. (2008). ‘Click here’: the impact of new media on the encoding of messages in direct marketing, Discourse Studies, (10)2: 161-189.10.1177/1461445607087007
  9. Christians, C. G. (2005). Ethics and politics in qualitative research, Handbook of qualitative research, 3rd ed. Ed.: Denzin, N. K. & Lincoln, Y. S. Thousand Oaks: Sage Publications, Inc.
  10. Crovella, M. & Krishamurthy, B. (2006). Internet measurement: infrastructure, traffic and applications, John Wiley & Sons, New York.
  11. Dreyfus, H. L. (2001). On the internet, Routledge, London.
  12. Drucker, P. F. (2001). Managerski izzivi v 21. stoletju, GV Založba, Ljubljana.
  13. Easterby-Smith, M., Thorpe, R. & Lowe, A. (2005). Raziskovanje v managemnetu, Fakulteta za managemnet Koper, Koper.
  14. Eggert, A. (2001). The role of communication in virtual teams, available on: http://www.virtual-organization.net
  15. Evans, I. G. (1995). Marketing for schools, Casell, London.
  16. Evans, M., Jamal, A. & Foxall, G. (2006). Consumer behaviour, John Wiley & Sons Ltd, West Sussex.
  17. Haeckel, S. H. (2001). About the nature and future of interactive marketing. Internet marketing: reading and online resources. Ed.: Richardson, P., New York: McGraw-Hill Education.
  18. Hanson, W. (2006). Internet marketing and e-commerce, South Western College Publishing, Winfield.
  19. Hart, T., Greenfield, J. M. & Johnston, M. (2005). Internet strategies: best practices for marketing, communications, and fundraising success, John Wiley & Sons, Inc., New Jersey.
  20. Hofacker, C. F. (2001). Internet marketing, 3th ed.: John Wiley & Sons, New York.
  21. Internet World Stats. 2007. Usage and population statistics, available on: Http://www.internetworldstats.com
  22. Jarvenpaa, S. L. & Leidner, D. E. (1999). Communication and trust in global virtual teams, available on: Http://www.ascusc.org/jcmc/vol3/issue4/jarvenpaa.html
  23. Kalyanam, K. & McIntyre, S. (2002). The e-marketing mix: a contribution of the e-tailing wars, Journal of the Academy of Marketing Science, (30)4: 487-499.10.1177/009207002236924
  24. Kenway, J. & Fitzclarence, L. (1998). Institutions with designs: consuming schools children age, Journal of Education Policy, 13 (6): 661-667.10.1080/0268093980130601
  25. Kotler, P. & Armstrong, G. (2008). Principles of marketing, 12th ed.: Pearson Education, New Jersey.
  26. Kotler, P. & Keller, K. L. (2006). Marketing management, 2th ed.: Pearson Education, New Jersey.
  27. Kotler, P. & Fox, K. F. A. (1995). Strategic marketing for educational Institutions, Prentice Hall, New Jersey.
  28. Merriam, S. B. (2002). Qualitative research in practice: examples for discussion and analysis, Jossey-Bass Publisher. San Francisco.
  29. Mofas (2004). Uvajanje novega načina financiranja in upravljanja šolstva. Portorož: Predstavniki pilotnih šol in MšZš.
  30. Sheehan, K. B. (2001). An investigation of gender differences in on-line privacy concerns and resultant behaviour, Internet marketing: reading and online resources. Ed.: Richardson, P. New York: McGraw-Hill Education.
  31. Skyrme, D. J. (1998). The realities of virtuality, identification-based trust, available on: Http://www.virtual-organization.net
  32. Snoj, B. 2007. Kakovost in zadovoljstvo kot posledici delovanja marketinške kulture. Ko država šepeta: marketinška kultura v šoli. Ed.: Trnavčevič, A. et. al. Koper: Fakulteta za management Koper.
  33. Solomon, M. R. 2002. Consumer behavior: buying, having, and being, 5th ed.: Prentice Hall, New Jersey.
  34. Stake, R. E. (2005). Qualitative case studies. Handbook of qualitative research, 3rd ed. Ed.: Denzin, N. K. & Lincoln, Y. S. Thousand Oaks: Sage Publications, Inc.
  35. Strauss, J., El-Ansary, Adel & Frost, R. (2005). E-marketing, 4th ed.: Prentice Hall, New Jersey.
  36. Strehovec, J. (2003). Umetnost interneta: umetniško delo in besedilo v času medmrežja, Študentska založba, Ljubljana.
  37. Svantesson, D. J. (2007). Private international law and the internet, Kluwer Law International, Aspen.
  38. Tankosić, A. (2005). Rezultati anketne raziskave, available from: Http://ucitelji.tscng.net/čalest/alesT/man/rezultati.htm
  39. The National Education Institute of the Republic of Slovenia (2007). Available on: Http://www.zrss.si/seminarji/seminarji.asp?izbira3=vsi%20strokovni%20delavci&sklop=splošno
  40. Trnavčevič, A. (2003). Raziskovalne metodologije: gradiva za predavanja, Fakulteta za management, Koper.
  41. Trnavčevič, A. (2007). Marketizacija šolstva: mit in realnost. Ko država šepeta: marketinška kultura v šoli. Ed. Trnavčevič, A. et. al. Koper: Fakulteta za management Koper.
  42. Trunk Širca, N. & Koren, A. (2003). E-poslovanje v izobraževanju. Management in e-izzivi: zbornik 3.strokovnega posveta Visoke šole za management v Kopru, Fakulteta za management, Koper.
  43. Weber, L. (2007). Marketing to the social web: how digital customer communities build your business, John Wiley & Sons, Inc., New York.
  44. Yin, R. K. (2005). Introducing the world of education: a case study reader, 2nd ed.: Sage Publications, Inc., London.
  45. Zaltman, G. (2003). How customers think: essential insights into the mind of the market. Boston: Harvard Business School Press.
  46. Zinkhan, G. M. (2005). The marketplace, emerging technology and marketing theory, Marketing Theory, (5)1: 105-115.10.1177/1470593105049603
DOI: https://doi.org/10.2478/v10051-008-0015-5 | Journal eISSN: 1581-1832 | Journal ISSN: 1318-5454
Language: English
Page range: 136 - 143
Published on: Dec 12, 2008
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2008 Aleš Tankosić, Anita Trnavčevič, published by University of Maribor
This work is licensed under the Creative Commons License.

Volume 41 (2008): Issue 4 (July 2008)