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Internationalization of the Service Sector - Marketing Approach Cover

Internationalization of the Service Sector - Marketing Approach

Folia Oeconomica Stetinensia
Volume 10 (2011): Issue 1 (January 2011)
By: Mirosława Pluta-Olearnik  
Open Access
|Nov 2011
DOI: https://doi.org/10.2478/v10031-011-0016-z | Journal eISSN: 1898-0198 | Journal ISSN: 1730-4237
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Language: English
Page range: 175 - 185
Published on: Nov 9, 2011
Published by: University of Szczecin
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
services,
internationalization,
globalization,
service firm,
consumer services,
business services,
marketing strategies,
international service market,
technology
Related subjects:
Business and economics,
Political economics,
Political economics, other

© 2011 Mirosława Pluta-Olearnik, published by University of Szczecin
This work is licensed under the Creative Commons License.

Volume 10 (2011): Issue 1 (January 2011)