Abstract
This article explores the management of objectives at BC Timisoara, motivation and performance analysis. The aim of this paper is to analyze the most important key factors involved in a basketball team performance. The basketball team analyzed is BC Timisoara, a well established club in this city of Western Romania. The article combines information gathered from BC Timisoara’s manager and management theories relevant to the topic. Goal setting is affected by financial and human resource factors as well control and regulation functions. Finally motivation plays a key role in players performance.