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Gender Influence on the Perception of Celebrity Endorsement Cover

Gender Influence on the Perception of Celebrity Endorsement

Studia Universitatis „Vasile Goldis” Arad – Economics Series
Volume 30 (2020): Issue 2 (June 2020)
By: Laura Lazăr  
Open Access
|Jun 2020

Authors

Laura Lazăr

laura_lazar10@yahoo.com

Bucharest University of Economic Studies, Romania
DOI: https://doi.org/10.2478/sues-2020-0009 | Journal eISSN: 2285-3065 | Journal ISSN: 1584-2339
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Language: English
Page range: 13 - 23
Submitted on: Mar 1, 2020
Accepted on: May 1, 2020
Published on: Jun 15, 2020
Published by: Vasile Goldis Western University of Arad
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
celebrity endorsement,
advertising,
gender,
signal strategy,
consumer,
attention,
buying decision,
brand identity,
human brands,
social media,
commitment
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Financial reporting, group accounting, accounting and balancing,
Marketing, sales, customer relations,
Industries,
Banks, financial service provider, insurers

© 2020 Laura Lazăr, published by Vasile Goldis Western University of Arad
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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