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From Intent to Action – A Study Regarding High School Students’ Motivation in Choosing a University Cover

From Intent to Action – A Study Regarding High School Students’ Motivation in Choosing a University

Studia Universitatis „Vasile Goldis” Arad – Economics Series
Volume 29 (2019): Issue 2 (June 2019)
By: Cristina-Veronica Partenie  
Open Access
|Jun 2019
DOI: https://doi.org/10.2478/sues-2019-0006 | Journal eISSN: 2285-3065 | Journal ISSN: 1584-2339
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Language: English
Page range: 17 - 32
Submitted on: Feb 1, 2019
Accepted on: Apr 1, 2019
Published on: Jun 6, 2019
Published by: Vasile Goldis Western University of Arad
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
university branding,
decision-making,
student choice,
higher education,
marketing
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Financial reporting, group accounting, accounting and balancing,
Marketing, sales, customer relations,
Industries,
Banks, financial service provider, insurers

© 2019 Cristina-Veronica Partenie, published by Vasile Goldis Western University of Arad
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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