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Study of Consumer’s Unconscious Reaction towards the Use of Anthropomorphic Appearance of AI: An Eye-Tracking Experiment Cover

Study of Consumer’s Unconscious Reaction towards the Use of Anthropomorphic Appearance of AI: An Eye-Tracking Experiment

Studia Universitatis „Vasile Goldis” Arad – Economics Series
Volume 28 (2018): Issue 4 (December 2018)
By:   
Open Access
|Dec 2018
Authors

Authors

Irina Ene

irina3ene@yahoo.com

Bucharest University of Economic Studies,, Bucharest, Romania
DOI: https://doi.org/10.2478/sues-2018-0020 | Journal eISSN: 2285-3065 | Journal ISSN: 1584-2339
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Language: English
Page range: 55 - 67
Submitted on: Sep 1, 2018
Accepted on: Nov 1, 2018
Published on: Dec 6, 2018
Published by: Vasile Goldis Western University of Arad
In partnership with: Paradigm Publishing Services
Keywords:
robots,
consumer perception,
eye-tracking analysis,
artificial intelligence,
innovation
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Financial reporting, group accounting, accounting and balancing,
Marketing, sales, customer relations,
Industries,
Banks, financial service provider, insurers

© 2018 Irina Ene, published by Vasile Goldis Western University of Arad
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 28 (2018): Issue 4 (December 2018)
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