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The Relationship between Culture and Strategy – A Managerial Perspective Approach Cover

The Relationship between Culture and Strategy – A Managerial Perspective Approach

Open Access
|Sep 2018

Abstract

Culture is a concept with different meanings, which is in close contact with the business world as well. Its influence on managerial activities within current organizations cannot be questioned, especially in the existing political, economic and social context. Nowadays, one of the specific ways of formulating and implementing strategies at the level of companies is related to the change of organizational culture. This paper aims to highlight, from a managerial perspective, the way in which the existing strategies at the organizational level are influenced by different cultural contexts. Sometimes strategy can be considered as a variable determined and constrained by the culture in which it is defined. It is not limited to the reflection and expression of culture but rather influences and changes it.

DOI: https://doi.org/10.2478/sues-2018-0016 | Journal eISSN: 2285-3065 | Journal ISSN: 1584-2339
Language: English
Page range: 76 - 85
Submitted on: Jun 1, 2018
Accepted on: Aug 1, 2018
Published on: Sep 15, 2018
Published by: Vasile Goldis Western University of Arad
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2018 Florin Lucian Isac, Eugen Florin Remes, published by Vasile Goldis Western University of Arad
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.