Abstract
The paper is an ethnography of cultural workers from the contemporary art centre from Cluj-Napoca, Romania – The Paintbrush Factory. The one-decade existence of the alternative space contributed to a range of changes in the local cultural scene and evolved from a physical space into a resource for the city’s culture-led development strategy. It also became affected and reshaped by wider changes in terms of applied cultural policies. Cultural workers’ perspective, their precarity and their involvement in the local art scene influenced the current commodification and entrepreneurialisation of the cultural offer. The Paintbrush Factory’s expansion and contraction are vividly presented through the reflexive lenses of the cultural workers and managers, whose case-study could easily be regarded as a signal and a symbol of the deficient cultural policies mostly oriented to profit and lacking any local and long term-vision.