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Green Brand Positioning for Organic Food: A Content Analysis of Corporate Websites Cover

Green Brand Positioning for Organic Food: A Content Analysis of Corporate Websites

Studia Universitatis Babes-Bolyai Oeconomica
Volume 66 (2021): Issue 3 (December 2021)
By: Mihai Stoica  
Open Access
|Dec 2021

Authors

Mihai Stoica

mihai.stoica.91@gmail.com

Bucharest University of Economic Studies, Romania
DOI: https://doi.org/10.2478/subboec-2021-0014 | Journal eISSN: 2065-9644
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Language: English
Page range: 57 - 76
Published on: Dec 30, 2021
Published by: Babeș-Bolyai University
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
green brand positioning,
online environment,
content analysis,
organic food
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Marketing, sales, customer relations,
Business management, other

© 2021 Mihai Stoica, published by Babeș-Bolyai University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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