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Female Stereotypes in Romanian Advertising: An Interpretative Content Analysis Cover

Female Stereotypes in Romanian Advertising: An Interpretative Content Analysis

Studia Universitatis Babes-Bolyai Oeconomica
Volume 66 (2021): Issue 2 (August 2021)
By: Alexandra Ujică and  Raluca Băbuţ  
Open Access
|Sep 2021
DOI: https://doi.org/10.2478/subboec-2021-0007 | Journal eISSN: 2065-9644
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Language: English
Page range: 25 - 37
Published on: Sep 6, 2021
Published by: Babeș-Bolyai University
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
female stereotypes,
women portrayal,
advertising,
Romania
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Marketing, sales, customer relations,
Business management, other

© 2021 Alexandra Ujică, Raluca Băbuţ, published by Babeș-Bolyai University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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