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Consumer Perceptions of Critical Success Factors for Small Local Consumer Brands Cover

Consumer Perceptions of Critical Success Factors for Small Local Consumer Brands

Studia Universitatis Babes-Bolyai Oeconomica
Volume 65 (2020): Issue 2 (August 2020)
By: Thomas Dobbelstein,  Roger B. Mason and  Andrew Kamwendo  
Open Access
|Sep 2020

Authors

Thomas Dobbelstein

Duale Hochschule Baden Wurttemberg, Durban University of Technology

Roger B. Mason

rogerm@dut.ac.za

Durban University of Technology, South Africa

Andrew Kamwendo

Durban University of Technology, South Africa
DOI: https://doi.org/10.2478/subboec-2020-0010 | Journal eISSN: 2065-9644
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Language: English
Page range: 65 - 89
Published on: Sep 2, 2020
Published by: Babeș-Bolyai University
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
emerging country,
developed country,
entrepreneurship,
belief,
commitment,
image
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Marketing, sales, customer relations,
Business management, other

© 2020 Thomas Dobbelstein, Roger B. Mason, Andrew Kamwendo, published by Babeș-Bolyai University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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