References
- Agrawal, J., Kamakura, W. A. (1999). Country of origin: A competitive advantage? International Journal of Research in Marketing, 16(4): 255–267. http://doi.org/10.1016/S0167-8116(99)00017-810.1016/S0167-8116(99)00017-8
- Ammi, C. (2013) Global Consumer Behavior, John Wiley Sons. ISBN 13: 978-1-905209-63-7.
- Apetrei, A., Petrusca, C. (2010). Country-of-Origin Effect in International Trade. Timisoara Journal of Economics, 3, 4 (12): 271-276.
- Askegaard, S., Ger, G. (1998). Product-Country Images: Towards a Contextualized Approach. In B. G. Englis A. Olofsson (Eds.), European Advances in Consumer Research, 3. 50–58. Provo, UT: Association for Consumer Research.
- Baker, M. J., Ballington, L. (2002). Country of origin as a source of competitive advantage. Journal of Strategic Marketing, 10(2):157–168. http://doi.org/10.1080/0965254021012529710.1080/09652540210125297
- Bertoli, G. (2013). International marketing and the country of origin effect: the global impact of'made in Italy', Edward Elgar Publishing.10.4337/9781781955611
- Bloemer, J., Brijs, K., Kasper, H. (2009). The CoO-ELM model: A theoretical framework for the cognitive processes underlying country of origin-effects. European Journal of Marketing, 43(1/2): 62–89. http://doi.org/10.1108/MBE-09-2016-004710.1108/MBE-09-2016-0047
- Cavana, R. Y., Delahaye, B. L., Sekaran, U. (2001). Applied Business Research: Qualitative and Quantitative Methods. John Wiley Sons Australia.
- Creswell, J. W. (2013). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (4th ed.). Thousand Oaks, CA: SAGE Publications, Inc.
- Dichter, E. (1962). The World Customer. Harvard Business Review, 40(4): 113–122. http://doi.org/10.1002/tie.506004041510.1002/tie.5060040415
- Dinnie, K. (2008). Nation Branding: Concepts, Issues, Practice. Butterworth-Heinemann (1st ed.). Oxford: Elsevier Ltd. http://doi.org/10.1017/CBO9781107415324.00410.1017/CBO9781107415324.004
- Došen, Đ. O., Previšić, J. (2001). Country-Of-Origin Image and Internationalization of Business Activities. In Kongres CROMAR-a Hrvatske (pp. 101–106). Zagreb-Pula.
- Fischer, P. M., Zeugner-Roth, K. P. (2017). Disentangling country-of-origin effects: The interplay of product ethnicity, national identity, and consumer ethnocentrism. Marketing Letters, 28,(2): 189-204.10.1007/s11002-016-9400-7
- Hunjra, A. I., Kiran, S., Khalid, B. (2015). Relationship between Country of Origin Image, Product Knowledge, Product Involvement, and Purchase Intention. Bulletin of Business and Economics (BBE), 4, 1. 48-62.
- Johansson, J. K. (1989). Determinants and Effects of the Use of “Made in” Labels. International Marketing Review, 6(1): 47–58. http://doi.org/10.1108/EUM000000000150210.1108/EUM0000000001502
- Lee, J. K., Lee, W.-N. (2009). Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge. Journal of International Consumer Marketing, 21(2): 137–151. http://doi.org/10.1080/0896153080215372210.1080/08961530802153722
- Lee, Y.-H., Lo, H.-C., Enkhtuvshin, E. (2010). A Study of Value Delivery System in Mongolian Cashmere Industry: From Brand Equity Perspective. Internatonal Journal of Reliability and Quality Performance, 2(2): 107–118.
- Mongolian Ministry of Foreign Affairs and Trade and United Nations Development Program Trade Policy and Human Development in Mongolia (2009), Ulaanbaatar.
- Nagashima, A. (1970). A Comparison of Japanese and U.S. Attitudes Toward Foreign Products. Journal of Marketing, 34(1): 68–74. http://doi.org/10.2307/125029810.2307/1250298
- National Statistics Office of Mongolia (2016). Mongolian Statistical Information Service. Ulaanbaatar.
- Obermiller, C., Spangenberg, E. (1989). Exploring the Effects of Country of Origin Labels: An Information Processing Framework. Advances in Consumer Research, 16(1): 454–459.
- Olson, J. C., Jacoby, J. (1972). Cue Utilization in the Quality Perception Process. In M. Venkatesan (Ed.), Proceedings of the Third Annual Conference of the of the Association for Consumer Research: 167–179. Chicago, IL: Association for Consumer Research. http://doi.org/10.1108/eb02608210.1108/eb026082
- Papadopoulos, N. (1993). What Product and Country Images Are and Are Not. In N. Papadopoulos L. A. Heslop (Eds.), Product-Country Images: Impact and Role in International Marketing: 3–38. New York, NY: The Haworth Press, Inc.
- Rezvani, S., Shenyari, G., Dehkordi, G. J., Salehi, M., Nahid, N., Soleimani, S. (2012). Country of origin: A study over perspective of intrinsic and extrinsic cues on consumerspurchase decision. Business Management Dynamics, 1(11): 68-75.
- Ritchie, J., Lewis, J., Nicholls, C. M., Ormston, R. (Eds.). (2013). Qualitative research practice: A guide for social science students and researchers. Sage.
- Roth, K. P. Z., Diamantopoulos, A., Montesinos, M. Á. (2008). Home country image, country brand equity and consumers’ product preferences: an empirical study. Management International Review, 48(5): 577-602.10.1007/s11575-008-0031-y
- Saunders, M. N. K., Lewis, P., (2017), Doing Research in Business Management: An Essential Guide to Planning Your ProjectPearson, Harlow. ISBN 9780273726418
- Samiee, S., Leonidou, L. C., Aykol, B., Stöttinger, B., Christodoulides, P. (2016). Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-Analysis. Rediscovering the Essentiality of Marketing. 505-510. Springer, Cham.
- Saldaña, J. (2015). The Coding Manual for Qualitative Researchers. Sage Publications: Thousand Oaks, CA.
- Schooler, R. D. (1965). Product Bias in the Central American Common Market. Journal of Marketing Research, 4: 394–397. http://doi.org/10.2307/314948610.2307/3149486
- Shimp, T. A., Sharma, S. (1987). Consumer Ethnocentrism: Construction and Validation of the CETSCALE. Journal of Marketing Research, 24(3): 280–289. http://doi.org/10.2307/315163810.2307/3151638
- Tuvshintugs, B., Bumchimeg, G., Erdenebulgan, D. (2015). Increasing Competitiveness of Agricultural Sector and Local People's Living Standard. In C. B. o. Mongolia (Ed.), pp. 567-654. Ulaanbaatar: Economic Research Institute.
- Veale, R., Quester, P., Karunaratna, A. (2006, July). The role of intrinsic (sensory) cues and the extrinsic cues of country of origin and price on food product evaluation. In 3rd International Wine Business and Marketing Research Conference, Refereed Paper. Montpellier (pp. 6-8).
- Yin, R. K. (2009). Case Study Research: Design and Methods (4th ed.). Thousand Oaks, CA: SAGE Publications, Inc.
- Yin, R. K. (2015). Qualitative research from start to finish. Guilford Publications: 87-107
- Zainal, Z. (2007). Case Study as a Research Method. Jurnal Kemanusiaan, 5(1): 1–6.