Abstract
Do the announcements of listed companies issued under ESPI have an impact on the increase or decrease of stock exchange quotes? Or maybe the visual aspect of the company’s communication is more important? Can we talk about a specific „butterfly effect” when one screen before the game’s premiere or an entry in social media is able to shake the facades of the gaming giant from Poland? The company CD Projekt was subject to the audit. The basic research thesis assumes that the announcement issued by a company as part of the legally established communication of listed companies has an impact on the company’s quotation and capitalization on the market. The selected research method consists of two elements: statistical (quantitative) analysis and qualitative analysis. It is time to start the journey to the world of Cyberpunk 2077 and back.