Abstract
Information in the structure of time according to Carl Friedrich von Weizsäcker. These analyzes relate to the temporal conditioning of information in the context of the information society. Our view of information is from the perspective of social communica-tion sciences and the media. This view is intended to show the essential, desirable characteristics of information, important for media communication. Our analyzes are intended to signal some aspects of information theory, thus showing selected elements of the semantic-pragmatic platform for understanding and describing information. In our analyzes, we refer to the rich literature of Carl Friedrich von Weizsäcker, in order to draw theoretical and practical conclusions synthesizing by analyzing the content of his texts. Our analyzes are not only an attempt to theoretical description of the specifics and functionality of information, but are intended to provide valuable tips for increasing the informativeness of information in the processes of social communication.